- PH204A: Mass Communication in Public Health
- Media portrayals of public health issues
- Framing public health
- Advertising and digital marketing of food and beverages
- Ethnographic content analysis
- Intersections between public health and journalism
- Evaluating strategic communication
Dorfman L, Cheyne A, Friedman LC, Wadud A, Gottlieb M. Soda and Tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare? PLoS Med 9(6): e1001241, 2012. doi:10.1371/ journal.pmed.1001241.
Montgomery, K.C., Chester, J., Grier, S.A., Dorfman, L. The New Threat of Digital Marketing. Pediatr Clin N Am 59 (2012) 659-675.
Dorfman, L., Gonzalez, P. Media Advocacy. In Oxford Bibliographies Online: Public Health. Ed. Lawrence W. Green. New York: Oxford University Press, Article launched February 23, 2011. Citation DOI: 10.1093/obo/9780199756797-0111.
Dorfman, L., Yancey, A.K. Promoting Physical Activity and Healthy Eating: Convergence in framing the role of industry. Preventive Medicine 49:303-305, 2009.
Lingas, E.O., Dorfman, L. , Bukofzer, E. Nutrition content of food and beverage products on popular children's Web sites. American Journal of Public Health Published online ahead of print on May 14, 2009. doi:10.2105/AJPH.2008.152918.
Dorfman, L. Media Advocacy in Health Communication. Pages 2817-2819 in The International Encyclopedia of Communication (ed. Donsbach), Volume VI. Wiley-Blackwell: Oxford, UK and Malden, MA, 2008.
Dorfman, L., Wallack, L. Moving Nutrition Upstream: The Case for Reframing Obesity. Journal of Nutrition Education and Behavior, 39:S45-S50, 2007.
Dorfman, L. Using Media to Influence Policy. Chapter 9 in Cohen, L., Chavez, V., and Chehimi, S. Prevention is Primary: Strategies for Community Well Being, San Francisco: Jossey-Bass, 2007.
Bentz, JW, Dorfman, L, Denniston, R, Novelli, W. Opportunities for social change through upstream partnerships. Social Marketing Quarterly, 11(3-4):17-25, Fall-Winter 2005.
Dorfman, L., Wallack, L., Woodruff, K. More Than a Message: Framing Public Health Advocacy to Change Corporate Practices. Health Education and Behavior, 32(4):320-336, June 2005.
McManus, J., Dorfman, L. Functional Truth or Sexist Distortion? Assessing a Feminist Critique of Intimate Violence Reporting. Journalism, 6(1): 43-65, February 2005.
Dorfman, L., Woodruff, K., Herbert, S., Ervice, J. Making the Case for Early Care and Education: A Message Development Guide for Advocates. Berkeley Media Studies Group: Berkeley, CA, 2004.
Dorfman, L. Studying the News on Public Health: How Content Analysis Supports Media Advocacy, American Journal of Health Behavior, 27(Suppl 3): S217-S226, 2003.
- Director, Berkeley Media Studies Group, a project of the Public Health Institute